MASTER OF COMMERCE – M.Com First Year (IBO) Solved Assignments for July 2018 and January 2019 Admission Cycles
IBO Tutor Marked Solved Assignment
Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2018-19
Coverage : All Blocks
IBO – 02 International Marketing Management Solved Assignment for 2018-19
Question 3. An Indian auto-ancillary company decided to enter into international markets with fullpledged investment in production and marketing. Discuss various modes of entry available for the company, and critically evaluate in which situation each of them is suitable.
ANSWER: Various modes to enter into international market available for an Indian Auto Ancillary Company with full fledged investment in production and marketing:
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