Master in Commerce – MCOM Second (1st) Sem Solved Assignments for January 2023 and July 2022 Admission Cycles
MCOM II Sem Tutor Marked Solved Assignment
Course Code : MCO – 06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2022-23
Coverage : All Blocks
MCO – 06 Marketing Management Solved Assignment for Second Sem 2022-23
Following are the questions of MCO – 06-Marketing Management of IGNOU – MCOM II Semester Assignment for 2022-2023 session. To download answers of all the questions of this assignment in English click on the question, subject to availability of answer, you can view or download the answer there.
| Session | 2022-23 |
| Semester | Second (2nd) |
| University | IGNOU |
| Programme Code | Master of Commerce – M.Com II Sem |
| Course Code | MCO06 – Master of Commerce (M.Com) – 2nd Sem |
| Course Title | Marketing Management |
| Assignment Code | MCO-06/TMA/2022-23 |
| Language | English |
| Applicability of Assignments | These assignments are applicable to all the students to be appear in TEE June 2023 or TEE Dec 2022 irrespective of their admission cycle. |
| Last Date of Assignment Submission | For TEE December 2022 – Extended to 30th Sep, 2022 For TEE June 2023 – 15th March, 2022 |
Question 2. What are the objectives of Pricing? Discuss the basic methods of Price Determination.
(i) Positioning
(ii) Warehousing
(iii) Personal Selling
(iv) Relationship Marketing
(i) Consumer goods and Industrial goods
(ii) Selective and Intensive Distribution
(iii) Advertising and Publicity
(iv) Selling and Marketing
(i) “Rural marketing in India offer huge opportunities and throw challenges to marketers”.
(ii) “The basic purpose of marketing research is to facilitate decision making process”.
(iii) “The rate of failure of new products is very high”.
(iv) “Market Communication plays an important role in a company’s overall marketing program”.