Master of Commerce – M.Com First Year Solved Assignments for July 2018 and January 2018 Admission Cycles
MCOM First Year Tutor Marked Solved Assignment
p style=”text-align: center; font-size: 20px;”>Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2018-19
Coverage : All Blocks
IBO – 02 International Marketing Management Solved Assignment for 2018-19
Following are the questions of IBO – 02: International Marketing Management of IGNOU – MCOM Assignment for 2018-19 session. To download answers of all the questions of this assignment in Hindi or English click on the question, subject to availability of answer, you can view or download the answer there.
(i) Impact of developments in Information Technology on International Marketing
(ii) Standardization of International Advertising
Question 2. Explain the steps involved in the international market process.
Question 3. An Indian auto-ancillary company decided to enter into international markets with full pledged investment in production and marketing. Discuss various modes of entry available for the company, and critically evaluate in which situation each of them is suitable.