IBO-02 : International Marketing Management – M.Com Solved Assignment 2018 – 2019


Master of Commerce – M.Com First Year Solved Assignments for July 2018 and January 2018 Admission Cycles

MCOM First Year Tutor Marked Solved Assignment

Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2018-19
Coverage : All Blocks

IBO – 02 International Marketing Management Solved Assignment for 2018-19

Following are the questions of IBO – 02: International Marketing Management of IGNOU – MCOM Assignment for 2018-19 session. To download answers of all the questions of this assignment in Hindi or English click on the question, subject to availability of answer, you can view or download the answer there.

Question 1. A) Distinguish between the following:

(i) Multinational Marketing and Global Marketing
(ii) International Marketing Information System and International Marketing Research

Question 1. B) Write short notes on the following:

(i) Impact of developments in Information Technology on International Marketing
(ii) Standardization of International Advertising
Question 2. Explain the steps involved in the international market process.

Question 3. An Indian auto-ancillary company decided to enter into international markets with full pledged investment in production and marketing. Discuss various modes of entry available for the company, and critically evaluate in which situation each of them is suitable.

Question 4. Explain the various stages in the international product life cycle. Discuss life cycle stretching strategies

Question 5. Compare and contrast the different approaches to budgeting for international advertising.

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About the author

Having on his soul, the passion to be the Virtuoso of the enumerated aspects of commerce, Dipesh Aggarwal is indulged in the constant process of absorbing the maximum from the infinite knowledge pool available. Mentoring the youth has proved to be his successful manoeuvre in contemplating, analysing and executing his understanding of varying and crucial aspects.

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