MASTER OF COMMERCE – M.Com Second Year (MCO) Solved Assignments for July 2018 and January 2019 Admission Cycles
MCO Tutor Marked Solved Assignment
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p style=”text-align: center; font-size: 20px;”>Course Code : MCO – 06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2018-19
Coverage : All Blocks
MCO – 06 Marketing Management Solved Assignment for 2018-19
Question 1. “Services have unique characteristics that make them different from Products”. Discuss. Also explain the importance of three additional Ps involved in services marketing apart from traditional 4Ps of marketing.
ANSWER: Services have unique characteristics that make them different from Products and importance of three additional Ps involved in services marketing apart from traditional 4Ps of marketing:
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