Concept of Product Life Cycle (PLC) and Marketing Strategies of the Four Stages of PLC

MASTER OF COMMERCE – M.Com Second Year (MCO) Solved Assignments for July 2018 and January 2019 Admission Cycles

MCO Tutor Marked Solved Assignment

Course Code : MCO – 06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2018-19
Coverage : All Blocks

MCO – 06 Marketing Management Solved Assignment for 2018-19

Question 2. Explain the concept of PLC. Discuss the marketing strategies of the four stages of the PLC.

ANSWER: Concept of Product Life Cycle (PLC) and Marketing Strategies of the Four Stages of PLC

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