Master of Commerce – M.Com Second Year Solved Assignments for July 2018 and January 2018 Admission Cycles
MCOM Second Year Tutor Marked Solved AssignmentCourse Title : Marketing Management
Assignment Code : MCO-06/TMA/2018-19
Coverage : All Blocks
MCO – 06 Marketing Management Solved Assignment for 2018-19
Following are the questions of MCO – 06: Marketing Management of IGNOU – MCOM Assignment for 2018-19 session. To download answers of all the questions of this assignment in Hindi or English click on the question, subject to availability of answer, you can view or download the answer there.
Question 1. “Services have unique characteristics that make them different from Products”. Discuss. Also explain the importance of three additional Ps involved in services marketing apart from traditional 4Ps of marketing.
Question 2. Explain the concept of PLC. Discuss the marketing strategies of the four stages of the PLC. (a) Sales Promotion and Personal Selling.
(b) Branding and Packaging. (a) Factors governing the selection of an appropriate distribution channel.
(b) The evolution process of Marketing Management Philosophy.
(a) “Mass Marketing is not a viable option to build a profitable brand”
(b) “Price is the one element of the marketing mix that produces revenue; the other elements produce costs”
(c) “Personal Selling is the only form of direct marketing”
(d) “Importance of green marketing is increasing”
(e) “In a sense, market segmentation is the strategy of ‘divide and conquer’.