MASTER OF COMMERCE – M.Com Second Year (MCO) Solved Assignments for July 2018 and January 2019 Admission Cycles
MCO Tutor Marked Solved Assignment
Course Code : MCO – 06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2018-19
Coverage : All Blocks
MCO – 06 Marketing Management Solved Assignment for 2018-19
Question 5. Comment very briefly on the following statements:
a) “Mass Marketing is not a viable option to build a profitable brand”
ANSWER: Mass Marketing is not a viable option to build a profitable brand
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