Price is the one element of the marketing mix that produces revenue; the other elements produce costs

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MASTER OF COMMERCE – M.Com Second Year (MCO) Solved Assignments for July 2018 and January 2019 Admission Cycles

MCO Tutor Marked Solved Assignment

Course Code : MCO – 06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2018-19
Coverage : All Blocks

MCO – 06 Marketing Management Solved Assignment for 2018-19

Question 5. Comment very briefly on the following statements:
b) “Price is the one element of the marketing mix that produces revenue; the other elements produce costs”

ANSWER: Price is the one element of the marketing mix that produces revenue; the other elements produce costs



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