IBO-02: International Marketing Management – PGDIBO and MCOM Solved Assignment 2020-21

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Post Graduation Diploma in International Business Organization – PGDIBO and Master of Commerce – MCOM First Year Solved Assignments for January 2020 and July 2020 Admission Cycles

PGDIBO Tutor Marked Solved Assignment

Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2020-21
Coverage : All Blocks

Following are the questions of IBO – 02-International Marketing Management of IGNOU – PGDIBO and MCOM First Year Assignment for 2020-21 session. To download answers of all the questions of this assignment in English click on the question, subject to availability of answer, you can view or download the answer there.

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Question 1. What is international market segmentation? What are the bases of international market segmentation?

Question 2. Discuss the emerging global competitive environment. Examine whether small enterprise have scope in the emerging global business environment.

(i) International and Multinational marketing
(ii) High tech positioning and High touch positioning
(iii) Direct and Indirect exporting
(iv) Trade selling and Missionary selling

(i) EPRG Orientation
(ii) Franchising
(iii) Test Marketing
(iv) Transfer Pricing

(i) There are several reasons for a business firm to go international
(ii) Even after entering the markets a company must answer questions like, should it build, divest or abandon the market it has entered; how many such market it should hold and so on.
(iii) GATS Eliminates various legal barriers to international marketing in services.
(iv) International marketing research is full of complexities.