Difference Between High tech positioning and High touch positioning

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POST GRADUATION DIPLOMA IN INTERNATIONAL BUSINESS ORGANISATION – PGDIBO Solved Assignments for January 2020 and July 2020 Admission Cycles

IBO Tutor Marked Solved Assignment

Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2020-21
Coverage : All Blocks

IBO – 02 International Marketing Management Solved Assignment for 2020-21

Question 3. Distinguish between the following:
(ii) High tech positioning and High touch positioning

ANSWER: