Categories IGNOUIGNOU ASSIGNMENTSM.Com Year 2MCO-06: Marketing Management

NECESSITY TO DIFFERENTIATE BETWEEN BUYER AND CONSUMER

QUESTION 2.(b) Why it is necessary for a marketer to differentiate between buyer and consumer?

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Having on his soul, the passion to be the Virtuoso of the enumerated aspects of commerce, Dipesh Aggarwal is indulged in the constant process of absorbing the maximum from the infinite knowledge pool available. Mentoring the youth has proved to be his successful manoeuvre in contemplating, analysing and executing his understanding of varying and crucial aspects.

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