Master of Commerce – M.COM Second Year Solved Assignments for July 2017 and January 2018 Admission Cycles
M.Com Second Year Tutor Marked Solved Assignment
Course Code : MCO – 06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2017-18
Coverage : All Blocks
MCO – 06 Marketing Management Solved Assignment for 2017-18
Following are the questions of MCO-06: Marketing Management of IGNOU – M.Com Second Year Assignment. To download answers of all the questions of this assignment in English click on the question, you can view or download the answer there.
Question 1. What do you understand by marketing environment? Discuss the impact of demonetization (ban of Rs. 500 and Rs. 1000 notes) in November, 2016 on the marketing environment in India in the short term and long term.
Question 2. (a) Explain the relationship between market segmentation, targeting and positioning.
Question 2 (b) Why it is necessary for a marketer to differentiate between buyer and consumer?
Question 3. “Channels of distribution are different for different products”. Explain why it is so.
Question 4. “No single medium of advertising is ideal in all respects”. Discuss.
Question 5. Why the information on geographic distribution of consumers is important in pricing decisions? Describe various methods of geographical pricing.
Note: These assignments are valid for two admission cycles (July 2017 and January 2018). The validity is
1. Those who are enrolled in July 2017, it is valid upto June 2018 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th March 2018
2. Those who are enrolled in January 2018, it is valid upto December 2018 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th September 2018
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