Question 1. What do you understand by marketing environment? Discuss the impact of demonetization (ban of Rs. 500 and Rs. 1000 notes) in November, 2016 on the marketing environment in India in the short term and long term.

Question 2. (a) Explain the relationship between market segmentation, targeting and positioning.

Question 2 (b) Why it is necessary for a marketer to differentiate between buyer and consumer?

Question 3. “Channels of distribution are different for different products”. Explain why it is so.

Question 4. “No single medium of advertising is ideal in all respects”. Discuss.

Question 5. Why the information on geographic distribution of consumers is important in pricing decisions? Describe various methods of geographical pricing.

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