POST GRADUATE DIPLOMA IN INTERNATIONAL BUSINESS OPERATIONS – PGDIBO Solved Assignments for January 2018 and July 2018 Admission Cycles
PGDIBO Tutor Marked Solved Assignment
Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2018-19
Coverage : All Blocks
IBO – 02 International Marketing Management Solved Assignment for 2017-18
Following are the questions of IBO – 02: Marketing Management of IGNOU – PGDIBO Assignment for 2018-19 session. To download answers of all the questions of this assignment in Hindi or English click on the question, subject to availability of answer, you can view or download the answer there.
Question 3. Differentiate between product standardization and adaption in the internal marketing. Evaluate the various factors of standardization and adaptation, and suggest the conditions under which each of them is applicable.
Question 4. “Compared with products, marketing of services posses distinctive challenges to international marketers”. Explain why it is so. Enumerate the barriers to international marketing of services.