Master of Commerce – M.COM First Year Solved Assignments for July 2017 and January 2018 Admission Cycles
M.Com First Year Tutor Marked Solved Assignment
Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2017-18
Coverage : All Blocks
IBO – 02 International Marketing Management Solved Assignment for 2017-18
Following are the questions of IBO-02: International Marketing Management of IGNOU – M.Com First Year Assignment. To download answers of all the questions of this assignment in Hindi or English click on the question, you can view or download the answer there.
Question 1. What do you understand by international marketing, multinational marketing and global marketing? Explain how international marketing involvement and commitment of the company change in the above three situations.
Question 2. An Indian tractor manufacturing company would like to enter African market in collaboration with a local company. Describe any two method of international market entry suitable in this context. Also discuss their merits and limitations.
Question 3. Describe the International Product Life Cycle and discuss various life cycle stretching strategies.
Question 4. Explain various factors affecting the choice of the channels of distribution in international marketing. Which criteria you would generally keep in mind while selecting international channels of distribution for your product.
Question 5. Differentiate between a product and a service. Discuss various barriers in international marketing of services.
Note: These assignments are valid for two admission cycles (July 2017 and January 2018). The validity is
1. Those who are enrolled in July 2017, it is valid upto June 2018 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th March 2018
2. Those who are enrolled in January 2018, it is valid upto December 2018 Term End Examination and you must submit assignment to the Coordinator of your study centre latest by 15th September 2018
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