Categories IBO-02: INTERNATIONAL MARKETING MANAGEMENTIGNOUIGNOU ASSIGNMENTSM.Com Year 1

VARIOUS FACTORS AFFECTING CHOICE OF CHANNELS OF DISTRIBUTION AND ITS CRITERIA

Question 4. Explain various factors affecting the choice of the channels of distribution in international marketing. Which criteria you would generally keep in mind while selecting international channels of distribution for your product.




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About the author

Having on his soul, the passion to be the Virtuoso of the enumerated aspects of commerce, Dipesh Aggarwal is indulged in the constant process of absorbing the maximum from the infinite knowledge pool available. Mentoring the youth has proved to be his successful manoeuvre in contemplating, analysing and executing his understanding of varying and crucial aspects.

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