Modes of International Market Entry and their Relative Merits and Limitations

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MASTER OF COMMERCE – M.Com Fisrt Year (IBO) Solved Assignments for July 2019 and January 2020 Admission Cycles

IBO Tutor Marked Solved Assignment

Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-01/TMA/2019-20
Coverage : All Blocks

IBO – 02 International Marketing Management Solved Assignment for 2019-20

Question 3. An Indian tractor manufacturing company is planning to enter African markets in collaboration with a local company in Africa. Discuss any two modes of international market entry suitable in this context, and comment on their relative merits and limitations.

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