MCO-06: Marketing Management – MCOM Solved Assignment 2021-22

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Master in Commerce – MCOM Second Year Solved Assignments for January 2022 and July 2021 Admission Cycles

MCOM Tutor Marked Solved Assignment

Course Code : MCO – 06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2021-22
Coverage : All Blocks

MCO – 06 Marketing Management Solved Assignment for 2021-22

Following are the questions of MCO – 06-Marketing Management of IGNOU – MCOM Second Year Assignment for 2021-22 session. To download answers of all the questions of this assignment in English click on the question, subject to availability of answer, you can view or download the answer there.

Session 2021-22
University IGNOU
Programme Code Master of Commerce – M.Com
Course Code MCO06 – Master of Commerce (M.Com) – Second Year
Course Title Marketing Management
Assignment Code MCO-07/TMA/2021-2022
Language English
Applicability of Assignments These assignments are applicable to all the students to be appear in TEE June 2022 or TEE Dec 2022 irrespective of their admission cycle.
Last Date of Assignment Submission For TEE June 2022 – Extended to 15th April, 2022
For TEE Dec 2022 – 15th September, 2022

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Question 1. What is marketing research? What steps are involved in conducting a marketing research study?

Question 2. “Developing an effective advertising campaign requires a stream of interconnected decisions on such matters as objective setting, budget setting, media decisions as well as decisions on strong creative strategy”. Elaborate.

Question 3. Write short notes on the following:

(i) Buying Behaviour Situations
(ii) Mass Marketing
(iii) Internet marketing
(iv) Functional Middlemen

Question 4. Differentiate between the following:

(i) Product and Production concept of marketing
(ii) Micro environment and Macro environment
(iii) Market segmentation and Market targeting
(iv) Captive Product Pricing and Product-Bundle Pricing

Question 5. Comment briefly on the following statement:

(i) Different phases of development in Indian market are indicators that there is a revolution undergoing in Indian market
(ii) Marketing research is quite pervasive in nature and can be used by the marketing managersin various marketing decision areas
(iii) Consumers are being influenced by a number of psychological factors in the purchase of various products and services
(iv) Marketing of services is no different from marketing of products, the strategies of the 4 P’s, however, require some modifications when applied to services


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