Master in Commerce – MCOM Second Year Solved Assignments for July 2020 and January 2021 Admission Cycles
MCOM Tutor Marked Solved Assignment
Course Code : MCO – 06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2020-21
Coverage : All Blocks
MCO-06 : Marketing Management Free Solved Assignment for 2020-21
Following are the questions of MCO-06 : Marketing Management of IGNOU – MCOM Second Year Assignment for 2020-21 session. To download answers of all the questions of this assignment in English click on the question, subject to availability of answer, you can view or download the answer there.
Question 1. What is marketing information system? What are its major components? What considerations one should keep in mind while designing a marketing information system for a firm?
Question 2. Define market targeting and explain the procedure on how to target different markets? How will you evaluate the potential of a target market?
(a) Geodemographic Segmentation
(b) Product mix
(c) Rural marketing
(d) Integrated marketing communication
(a) Selling and Marketing
(b) Market skimming pricing strategy and Penetration pricing strategy
(c) Total system approach and Total cost approach of marketing logistics
(d) Individual Branding and Umbrella Branding
(a) It is necessary for a company to scan the changing environment continuously, and change the marketing mix strategies in accordance with the trends of marketing environment
(b) Reference groups are groups that serve as frames of reference for individuals in their purchase or consumption decisions.
(c) A good salesman has certain qualities and abilities as a result he is able to perform better than others
(d) The central idea of an advertising message is referred to as the advertising appeal.