Marketing of services is no different from marketing of products, the strategies of the 4 P’s, however, require some modifications when applied to services.

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MCOM Second Year Solved Assignments for January 2022 and July 2021 Admission Cycle

M.COM 2nd Year Tutor Marked Solved Assignment

Course Code : MCO – 06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2021-22
Coverage : All Blocks

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MCO – 06 Marketing Management Solved Assignment for 2021-22

Question 5. Comment briefly on the following statement: ​

(d) Marketing of services is no different from marketing of products, the strategies of the 4 P’s, however, require some modifications when applied to services.

ANSWER: