International Market Segmentation and its Bases

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POST GRADUATION DIPLOMA IN INTERNATIONAL BUSINESS ORGANISATION – PGDIBO Solved Assignments for January 2020 and July 2020 Admission Cycles

IBO Tutor Marked Solved Assignment

Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2020-21
Coverage : All Blocks

IBO – 02 International Marketing Management Solved Assignment for 2020-21

Question 1. What is international market segmentation? What are the bases of international market segmentation?

ANSWER: