IBO-02 : International Marketing Management – PGDIBO SOLVED ASSIGNMENT 2020

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POST GRADUATE DIPLOMA IN INTERNATIONAL BUSINESS OPERATIONS – PGDIBO Solved Assignments for January 2019 and July 2019 Admission Cycles

PGDIBO Tutor Marked Solved Assignment

Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2019-20
Coverage : All Blocks

IBO – 02: International Marketing Management Solved Assignment for 2019-20

Following are the questions of IBO – 02 – International Marketing Management of IGNOU – PGDIBO Assignment for 2019-20 session. To download answers of all the questions of this assignment in English click on the question, subject to availability of answer, you can view or download the answer there.

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Question 1. A) Distinguish between the following:

(i) Multinational Marketing and Global Marketing
(ii) International Marketing Information System and International Marketing Research

Question 1. B) Write short notes on the following:

(i) Impact of developments in Information Technology on International Marketing
(ii) Standardization of International Advertising
Question 2. Explain the steps involved in the international market process.

Question 3. An Indian auto-ancillary company decided to enter into international markets with full pledged investment in production and marketing. Discuss various modes of entry available for the company, and critically evaluate in which situation each of them is suitable.

Question 4. Explain the various stages in the international product life cycle. Discuss life cycle stretching strategies
Question 5. Compare and contrast the different approaches to budgeting for international advertising.