IBO-02: International Marketing Management – PGDIBO SOLVED ASSIGNMENT 2019

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POST GRADUATE DIPLOMA IN INTERNATIONAL BUSINESS OPERATIONS – PGDIBO Solved Assignments for January 2018 and July 2018 Admission Cycles

PGDIBO Tutor Marked Solved Assignment

Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2018-19
Coverage : All Blocks

IBO – 02 International Marketing Management Solved Assignment for 2018-19

Following are the questions of IBO – 02: Marketing Management of IGNOU – PGDIBO Assignment for 2018-19 session. To download answers of all the questions of this assignment in Hindi or English click on the question, subject to availability of answer, you can view or download the answer there.

Question 1. A) Distinguish between the following:

i) International Marketing and Multinational Marketing
ii) Probability Sampling and Non-probability Sampling

Question 1. B) Write short notes on the following:

iii) EPRG Orientation
iv) International Promotion Mix

Question 2. Explain the various steps involved in the international market selection.

Question 3. Differentiate between product standardization and adaption in the internal marketing. Evaluate the various factors of standardization and adaptation, and suggest the conditions under which each of them is applicable.

Question 4. “Compared with products, marketing of services posses distinctive challenges to international marketers”. Explain why it is so. Enumerate the barriers to international marketing of services.

Question 5. Explain the key decisions in international marketing communications.

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