IBO-02: International Marketing Management – PGDIBO Free Solved Assignment 2022-23

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Post Graduation Diploma in International Business Operations – PGDIBO Solved Assignments for January 2022 and July 2022 Admission Cycles

PGDIBO Tutor Marked Solved Assignment

Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2022-23
Coverage : All Blocks

IBO – 02 International Marketing Management Solved Assignment for 2022-23

Following are the questions of IBO – 02-International Marketing Management of IGNOU – PGDIBO Assignment for 2022-23 session. To download answers of all the questions of this assignment in English click on the question, subject to availability of answer, you can view or download the answer there.

Session 2022-23
University IGNOU
Programme Code PGDIBO – Post Graduation Diploma in International Business Operations
Course Code IBO02 – PGDIBO
Course Title International Marketing Management
Assignment Code IBO-02/TMA/2022-2023
Language English
Applicability of Assignments These assignments are applicable to all the students to be appear in TEE December 2022 or TEE June 2023 irrespective of their admission cycle.
Note: These assignments are not applicable to M.Com students
Last Date of Assignment Submission For TEE December 2022 – 15th September, 2022
For TEE June 2023 – 15th March, 2022

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Question 1. Explain the various steps involved in the process of international marketing research. Also discuss the complexities of International marketing research. (20)

Question 2. Discuss the objectives and key issues in international marketing communication. (20)

Question 3. Write short notes on the following: (5×4)

(i) International Marketing Control
(ii) EPRG Orientation
(iii) Transfer Pricing
(iv) E-Business

Question 4. Differentiate between the following: (5×4)

(i) Licensing and Contract manufacturing
(ii) All you can afford and Share of voice approaches of advertising budget
(iii) Domestic Agent and Domestic Merchants
(iv) Census and Sample method of data collection

Question 5. Comment briefly on the following statement: (5×4)

(i) There are certain special factors to be considered in export packaging.
(ii) In reality it is possible for a company to manage the publicity campaign by following few steps.
(iii) Firms face certain unique problems while marketing services internationally.
(iv) Presentation of the research report can be done in two ways: informal and formal.