IBO-02: International Marketing Management – MCOM Solved Assignment 2021-22

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Master in Commerce – MCOM First Year Solved Assignments for January 2022 and July 2021 Admission Cycles

MCOM Tutor Marked Solved Assignment

Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2021-22
Coverage : All Blocks

IBO – 02 International Marketing Management Solved Assignment for 2021-22

Following are the questions of IBO – 02-International Marketing Management of IGNOU – MCOM First Year Assignment for 2021-22 session. To download answers of all the questions of this assignment in English click on the question, subject to availability of answer, you can view or download the answer there.

Session 2021-22
University IGNOU
Programme Code Master of Commerce – M.Com
Course Code IBO-02 – Master of Commerce (M.Com) – First Year
Course Title International Marketing Management
Assignment Code IBO-02/TMA/2021-2022
Language English
Applicability of Assignments These assignments are applicable to all the students to be appear in TEE June 2022 or TEE Dec 2022 irrespective of their admission cycle.
Last Date of Assignment Submission For TEE June 2022 – Extended to 15th April, 2022
For TEE Dec 2022 – 15th September, 2022

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Question 1. “One of the critical decisions in international marketing is the mode of entering the foreign market”. Discuss

Question 2. What is international marketing communication? Discuss its objectives and highlight the key issues in international marketing communication.

Question 3. Write short notes on the following:

(i) International Sales People
(ii) Export agency agreement
(iii) Data sources
(iv) Transfer Pricing

Question 4. Differentiate between the following:

(i) ) Probability and Non-probability Sampling Methods
(ii) Adaptation and Standardization International Advertising
(iii) Domestic agent and Domestic merchants
(iv) Ethnocentric orientation and Polycentric orientation

Question 5. Comment briefly on the following statement:

(i) In addition to the general considerations in packaging, there are certain special factors to be considered in export packaging.
(ii) International marketing displays an interesting paradox with respect to control situation.
(iii) The revolutionary changes in the information technology is sweeping across global business.
(iv) A market researchreport must use the format that best fits the needs and desires of its readers.




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