Ethnocentric orientation and Polycentric orientation – Differences

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MCOM First Year Solved Assignments for January 2022 and July 2021 Admission Cycle

M.COM 1st Year Tutor Marked Solved Assignment

Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2021-22
Coverage : All Blocks

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IBO – 02 International Marketing Management Solved Assignment for 2021-22

Question 4. Differentiate between the following:

(iv) Ethnocentric orientation and Polycentric orientation

ANSWER: