“Developing an effective advertising campaign requires a stream of interconnected decisions on such matters as objective setting, budget setting, media decisions as well as decisions on strong creative strategy”

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MCOM Second Year Solved Assignments for January 2022 and July 2021 Admission Cycle

M.COM 2nd Year Tutor Marked Solved Assignment

Course Code : MCO – 06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2021-22
Coverage : All Blocks

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MCO – 06 Marketing Management Solved Assignment for 2021-22

Question 2. “Developing an effective advertising campaign requires a stream of interconnected decisions on such matters as objective setting, budget setting, media decisions as well as decisions on strong creative strategy”. Elaborate.

ANSWER: