Consumer Market and Organisational Market and Bases of Segmenting Consumer Markets

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MASTER OF COMMERCE – M.Com Second Year (MCO) Solved Assignments for July 2019 and January 2020 Admission Cycles

MCO Tutor Marked Solved Assignment

Course Code : MCO – 06
Course Title : Business Environment
Assignment Code : MCO-06/TMA/2019-20
Coverage : All Blocks

MCO – 06 : Marketing Management Solved Assignment for 2019-20

Question 2. Differentiate between consumer market and organisational market. Briefly discuss the bases of segmenting consumer markets.

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