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In addition to the general considerations in packaging, there are certain special factors to be considered in export packaging

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Ethnocentric orientation and Polycentric orientation – Differences

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Domestic agent and Domestic merchants – Differences

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Adaptation and Standardization International Advertising – Differences

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Probability and Non-probability Sampling Methods – Differences

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Transfer Pricing – Short Notes

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Data sources – Short Notes

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Export agency agreement – Short Notes

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International Sales People – Short Notes

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Objectives and key issues in international marketing communication

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