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Having on his soul, the passion to be the Virtuoso of the enumerated aspects of commerce, he is indulged in the constant process of absorbing the maximum from the infinite knowledge pool available. Mentoring the youth has proved to be his successful manoeuvre in contemplating, analysing and executing his understanding of varying and crucial aspects.

In addition to the general considerations in packaging, there are certain special factors to be considered in export packaging

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Ethnocentric orientation and Polycentric orientation – Differences

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Domestic agent and Domestic merchants – Differences

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Adaptation and Standardization International Advertising – Differences

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Probability and Non-probability Sampling Methods – Differences

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Transfer Pricing – Short Notes

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Data sources – Short Notes

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Export agency agreement – Short Notes

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International Sales People – Short Notes

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Objectives and key issues in international marketing communication

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