MCO-06: Marketing Management – M.Com Solved Assignment 2019 – 2020

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Master of Commerce – M.Com Second Year Solved Assignments for July 2019 and January 2020 Admission Cycles

MCOM Second Year Tutor Marked Solved Assignment

Course Code : MCO – 06
Course Title : Marketing Management
Assignment Code : MCO-06/TMA/2019-20
Coverage : All Blocks

Following are the questions of MCO – 06-Marketing Management of IGNOU – MCOM Assignment for 2019-20 session. To download answers of all the questions of this assignment in English click on the question, subject to availability of answer, you can view or download the answer there.

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Question 1. Explain the various marketing concepts and explain the evolution process of the marketing management philosophy.

Question 2. Differentiate between consumer market and organisational market. Briefly discuss the bases of segmenting consumer markets.

Question 3. Describe marketing mix strategies adopted by companies at different stages of the product life cycle. Discuss the life cycle stretching strategies suitable in the case of mobile phones when its sales started declining.

Question 4. What do you understand by channel conflict? Why channel conflicts occur? Discuss the remedies for channel conflicts.

Question 5. Differentiate between marketing mix and promotion mix. As the marketing manager, discuss various factors you will keep in mind while deciding the promotion mix for your product.