IBO-02: International Marketing Management – M.Com Solved Assignment 2019 – 20

Enroll Now for Online Crash Course

Submit Examination Form and Pay Exam Fee

<<
Back

Master of Commerce – M.Com First Year Solved Assignments for July 2019 and January 2020 Admission Cycles

MCOM First Year Tutor Marked Solved Assignment

Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2019-20
Coverage : All Blocks

Following are the questions of IBO – 02-International Marketing Management of IGNOU – MCCOM Assignment for 2019-20 session. To download answers of all the questions of this assignment in English click on the question, subject to availability of answer, you can view or download the answer there.

Click Here to Buy Assignment

(i)High-Tech Positioning and High-Touch positioning
(ii)Product and Service

(i)Piggybackings
(ii)EPRG Orientation

Question 2. What do you understand by international marketing, multinational marketing and global marketing? Discuss how international marketing involvement and commitment of the company changes in the above three contexts.

Question 3. An Indian tractor manufacturing company is planning to enter African markets in collaboration with a local company in Africa. Discuss any two modes of international market entry suitable in this context, and comment on their relative merits and limitations.

Question 4. Differentiate between product standardization and adaptation in international marketing. Evaluate the various factors of standardization and adaptation, and suggest the conditions under which each of them is suitable.

Question 5. Discuss various sales promotion tools in international marketing to enthuse consumers, middlemen and own sales force to buy/promote the product.