Multinational Marketing and Global Marketing

MASTER OF COMMERCE – M.Com First Year (IBO) Solved Assignments for July 2018 and January 2019 Admission Cycles

IBO Tutor Marked Solved Assignment

Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO-02/TMA/2018-19
Coverage : All Blocks

IBO – 02 International Marketing Management Solved Assignment for 2018-19

Question 1. A) Distinguish between the following:
i) Multinational Marketing and Global Marketing

ANSWER: Multinational Marketing and Global Marketing

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